對(duì)于國(guó)內(nèi)高校的學(xué)生來(lái)說(shuō)，有諸多便捷高效的求職平臺(tái)可供選擇，智聯(lián)招聘、實(shí)習(xí)僧、boss直聘、各類公司官網(wǎng)等等，而對(duì)于在海外留學(xué)的寶貝們，領(lǐng)英（LinkedIn）可以說(shuō)是最不可或缺的平臺(tái)啦~

與其他求職平臺(tái)一樣，在領(lǐng)英，你首先需要注冊(cè)賬號(hào)、填寫(xiě)個(gè)人基本信息、打造自己的LinkedIn主頁(yè)。由于簡(jiǎn)歷和 Cover Letter 本身提供的內(nèi)容有限，HR和面試官其實(shí)也會(huì)在網(wǎng)絡(luò)上搜索應(yīng)聘者，嘗試獲取更多的信息資料。

接下來(lái)就讓朗汀汀手把手教你如何“美化”自己的 LinkedInd 主頁(yè)，逐步踏上Offer收割機(jī)的養(yǎng)成之路吧~

01基本信息篇

頭像：請(qǐng)一定用真實(shí)/專業(yè)/清晰的真人頭像，不要使用自己的自拍/旅游照片/動(dòng)物卡通頭像等。（背景圖總是一個(gè)會(huì)被忽略的點(diǎn)，其實(shí)相關(guān)的、好看的背景圖也同樣重要。）

姓名：北美找工作的建議以下格式

         中文拼音名+（英文名）+中文拼音姓

   例：San (Tom) Zhang

 （使用APP可以錄制自己名字的發(fā)音，避免networking時(shí)尷尬）

Headline（職位頭銜）：是自己的標(biāo)簽/最想展示的身份，比如：Software Engineer @ Google, NYU Alumni 2021

Location（地點(diǎn)）：這個(gè)地方就寫(xiě)自己想去工作的地點(diǎn)/postal code，方便recruiter找到

Industry（行業(yè)）：寫(xiě)現(xiàn)在的行業(yè)或者是想去的行業(yè)

URL（網(wǎng)頁(yè)鏈接）：將LinkedIn鏈接改成自己的名字而不是一串亂碼，可在個(gè)人profile中修改

02個(gè)人概述

這是你LinkedIn主頁(yè)中最重要的部分，是自己的一個(gè)總結(jié)，告訴別人你的求職目的，需要用最簡(jiǎn)單的幾句話或者bullet points介紹自己，有點(diǎn)像personal pitch。

建議包含內(nèi)容：介紹，經(jīng)歷概括，學(xué)業(yè)、職業(yè)高光，個(gè)人特長(zhǎng)，求職方向

個(gè)人概述示例：

03教育/職業(yè)/志愿者經(jīng)歷

這部分需要填寫(xiě)個(gè)人履歷，重點(diǎn)描述1-2個(gè)高光經(jīng)歷，包含的Bullet Points不要超過(guò)五個(gè)。注意呈現(xiàn)實(shí)習(xí)經(jīng)歷里自己的工作成就和可量化的結(jié)果導(dǎo)向。

公式

動(dòng)詞（過(guò)去式）+做的事+怎么做的（by, through）/目的（in order to）+結(jié)果

 例（工作/實(shí)習(xí)經(jīng)歷）:

Analyzed historical sales in the New York area by using SQL script and machine learning algorithm in order to generate a pricing strategy; made recommendations on the most profitable pricing strategy to marketing VP.

簡(jiǎn)歷中的經(jīng)歷示例

Director of Sales, Southwest Region-Chase Los Angeles, CA

Led a team of two account executives. Together we managed a portfolio of 50+ clients and agencies. Our client base consisted of Fortune 500 companies from a wide range of industries including Entertainment, Auto, Technology, Fashion, Technology, and Travel.

Launched the company’s first app download campaign with a re-targeting strategy resulting in a two-day $500K package.

Managed risk by partnering with clients and other stakeholders for a seamless campaign launch.

Achieved sales pacing of 70% for the year a 150% year over

year increase in annual revenue to $7.5M.Built relationships to foster better communication between the sales and operations teams, including weekly calls to collaborate on campaigns that resulted in a 33% increase in performance.

Streamlined client communication to be more responsive and timeline management that increased staff productivity.

如果寫(xiě)到LinkedIn就要改寫(xiě)成：

Led a team that managed a 50+ client portfolio, launching the firm’s first app download campaign while partnering with stakeholders to minimize risk and streamline client communication. Increased annual revenue by 150%, and team performance by 33%.

志愿者經(jīng)歷（比如支教/社區(qū)活動(dòng)/社團(tuán)活動(dòng)等）往往是容易被忽略，卻能完善LinkedIn檔案很重要的一點(diǎn)。所以如果有志愿者經(jīng)歷的還是要記得加上去哦！

04技能術(shù)語(yǔ)

Skills沒(méi)有數(shù)量限制，多多益善！

關(guān)鍵詞會(huì)被算法分析后推送給相關(guān)recruiter，這一步在LinkedIn中尤其重要，因?yàn)楹芏喃C頭是根據(jù)Skills的關(guān)鍵詞來(lái)篩選candidates的。

當(dāng)然還可以和朋友互相推薦、禮尚往來(lái)可以快速增多endorsement。

以下是L&D專家認(rèn)為最重要的職場(chǎng)技能：

1.彈性能力和適應(yīng)力

2.技術(shù)技能和數(shù)字流暢性

3.遠(yuǎn)程工作溝通能力

4.情商

5.跨職能協(xié)作能力

6.在變革中的領(lǐng)導(dǎo)能力

7.應(yīng)對(duì)變化的能力

8.抗壓能力

9.時(shí)間管理能力

10.創(chuàng)造力

以下是一些具體技能的參考list：

1. Business:

Business development

Business intelligence (BI)

Economics

Business analysis

Administration

Business management

2. Information Technology (IT):

Cloud computing

Data presentation

Content management

Tech support

UI/UX

Software engineering

Mobile development

Middleware and integration software

Blockchain

Scientific computing

3. Management:

Project management

Strategic planning

Delegating tasks

Coaching

Negotiation

Relationship management

1. Business:

Business development

Business intelligence (BI)

Economics

Business analysis

Administration

Business management

4. Marketing:

SEO/SEM

Content marketing

Online marketing

Market research

Social media

Media planning

Channel marketing

Affiliate marketing

5. Analytical:

Data analysis

Critical thinking

Problem-solving

Research

Consulting

6. Communication:

Active listening

Writing

Nonverbal communication

Presentation

Newsletters

Editing

7. Other:

Creativity

People management

Time management

Persuasion

Emotional Intelligence (EQ)

Translation

Video production

Corporate communications

Industrial design

Collaboration

Adaptability

Analytical reasoning

Sales leadership

Journalism

Competitive strategies

最后，放上一個(gè)LinkedIn的Cheat-Sheet給大家參考！

讓人眼前一亮的LinkedIn主頁(yè)，有可能成為你職場(chǎng)成功的第一步。機(jī)會(huì)總是留給有準(zhǔn)備的人，細(xì)節(jié)也會(huì)決定成敗。想要通過(guò)LinkedIn幫助自己職業(yè)發(fā)展的同學(xué)，不妨利用好假期，盡早規(guī)劃、補(bǔ)充和調(diào)整領(lǐng)英主頁(yè)內(nèi)容，贏在新一年起跑線！